Finding the right price for your course
Pricing an online course is a delicate exercise. Too expensive, and you lose clients. Too cheap, and you devalue your expertise.
Factors to consider
- Your expertise: years of experience, certifications, tangible results
- Duration: a 20-hour course is worth more than a 2-hour one
- Competition: analyze market prices for similar courses
- Your audience: B2B (training budget) vs B2C (personal budget)
- Promised results: tangible ROI for the learner
Common price ranges (France, 2026)
| Course type | B2C price | B2B price |
|---|---|---|
| Mini-course (< 3h) | €47 - €97 | €150 - €300 |
| Standard course (3-10h) | €197 - €497 | €500 - €1,500 |
| Comprehensive course (10-30h) | €497 - €1,497 | €1,500 - €5,000 |
| Certification program | €997 - €3,000 | €3,000 - €10,000 |
Pricing strategies
- Anchoring: offer 3 price tiers (basic, standard, premium) — the middle tier is typically the best seller
- Early bird: reduced price for early enrollees, creates a sense of urgency
- Bundle: group multiple courses at a discounted price
- Installment payments: makes premium courses more accessible
With OpenFormations
OpenFormations lets you easily configure your prices via Stripe. Pro and Enterprise plans charge zero commission on your sales.
Questions? Contact us at contact@openformations.com.
