Attracting learners to your courses
Creating an excellent course isn't enough. You also need to get it noticed. Here are the most effective strategies.
1. LinkedIn (B2B)
LinkedIn is the #1 channel for professional training:
- Post regularly: 2-3 posts per week on your expertise
- Share excerpts: give a preview of your content
- Testimonials: highlight your learners' results
- Long-form articles: demonstrate your expertise in depth
2. Email marketing
Email remains the channel with the best ROI:
- Lead magnet: offer free content (ebook, mini-course) in exchange for an email
- Nurturing sequence: 5-7 emails to build trust before selling
- Launches: create urgency with early bird pricing
3. SEO and content
- Blog: publish articles on your topic (like this one!)
- YouTube: create tutorial videos that link to your course
- Podcast: interview experts in your field
4. Partnerships
- Affiliates: offer a commission to those who recommend your course
- Co-creation: create a course with another expert
- Companies: offer your courses to HR/training departments
5. Paid advertising
| Channel | Minimum budget | Average ROI |
|---|---|---|
| LinkedIn Ads | €500/month | Medium-High (B2B) |
| Google Ads | €300/month | High (intent-based) |
| Facebook Ads | €200/month | Medium (B2C) |
| Instagram Ads | €200/month | Medium (younger B2C) |
With OpenFormations
OpenFormations provides a direct share link for your courses that you can integrate into all your marketing channels.
Questions? Contact us at contact@openformations.com.
